Meta Accelerates AI Adoption, Makes Usage Part of Employee Performance

Meta is intensifying efforts to integrate artificial intelligence (AI) into its workplace, encouraging employees to actively use AI tools in daily tasks. The company has introduced tracking dashboards and a gamified system to monitor and promote AI engagement across teams, signaling that AI proficiency is now a key performance expectation.
Departments such as Reality Labs have set ambitious adoption targets, aiming for over 75% AI usage — a sharp increase from around 30% just a few months ago. Meta’s strategy seeks to embed AI across workflows, from code generation and brainstorming to policy research and documentation.
The approach mirrors initiatives by other tech giants, including Google and Microsoft, which have also incorporated AI competency into employee evaluations and routine operations. In Silicon Valley, AI is increasingly seen not just as a tool but as a professional necessity, vital for productivity, innovation, and career development.
Meta’s internal programs, such as the gamified Level Up initiative, highlight the company’s broader message: adapting to AI-driven workflows is essential. Employees who leverage these tools effectively are positioned to play a key role in shaping the next phase of technological advancement.

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