Fiverr to Lay Off 30% of Staff in AI-Focused Restructuring

Fiverr International, the global online services marketplace, has announced plans to cut nearly 30% of its workforce—about 250 employees—as part of a major restructuring to reposition itself as an “AI-first” organisation.
In a letter to employees, CEO Micha Kaufman said the move is aimed at creating a leaner structure with fewer management layers, a stronger AI-driven infrastructure, and teams tasked with significantly higher productivity. As of December 2024, Fiverr employed 762 people, according to company filings.
The firm did not disclose which roles would be affected but confirmed that marketplace operations will remain unaffected in the near term. Fiverr’s platform, which connects freelancers with clients for services such as design, video editing, and software development, already incorporates automation in areas like order placement, delivery tracking, and payments.
The restructuring mirrors a wider industry trend, with tech majors including Salesforce cutting jobs while doubling down on AI integration across business functions. Fiverr, which began by offering gigs priced at $5, has since expanded into subscriptions and high-value projects. The company said savings from the layoffs will be reinvested into AI capabilities to streamline operations and improve user experience.
The cuts mark one of the most significant workforce reductions in Fiverr’s history, with the company framing the move as essential to long-term growth in a market increasingly shaped by artificial intelligence.

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